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Swift Viewing

- The Popular Life of Subliminal Influence

About Swift Viewing

Looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies.

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  • Language:
  • English
  • ISBN:
  • 9780822349242
  • Binding:
  • Hardback
  • Pages:
  • 328
  • Published:
  • January 2, 2012
  • Dimensions:
  • 156x235x23 mm.
  • Weight:
  • 458 g.
Delivery: 2-4 weeks
Expected delivery: October 13, 2024

Description of Swift Viewing

Looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies.

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