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- Binding:
- Paperback
- Pages:
- 118
- Published:
- January 10, 2002
- Dimensions:
- 124x175x10 mm.
- Weight:
- 113 g.
Delivery:
2-4 weeks
Expected delivery: November 1, 2024
Description of Taking Ideas to Market
Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery. This title features examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara.
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