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Targeting Uplift
- An Introduction to Net Scores
- Binding:
- Paperback
- Pages:
- 352
- Published:
- September 19, 2020
- Edition:
- 12019
- Dimensions:
- 155x235x0 mm.
- Weight:
- 587 g.
Delivery:
2-4 weeks
Expected delivery: December 20, 2024
Description of Targeting Uplift
This book explores all relevant aspects of net scoring, also known as uplift modeling: a data mining approach used to analyze and predict the effects of a given treatment on a desired target variable for an individual observation.
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