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Testing 1 - 2 - 3
- Experimental Design with Applications in Marketing and Service Operations
- Binding:
- Hardback
- Pages:
- 312
- Published:
- April 30, 2007
- Dimensions:
- 178x254x25 mm.
- Weight:
- 721 g.
Delivery:
2-4 weeks
Expected delivery: January 25, 2025
Extended return policy to January 30, 2025
Description of Testing 1 - 2 - 3
This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.
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