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The 22 Immutable Laws Of Marketing

By Al Ries
About The 22 Immutable Laws Of Marketing

Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.

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  • Language:
  • English
  • ISBN:
  • 9781861976109
  • Binding:
  • Paperback
  • Pages:
  • 160
  • Published:
  • October 24, 1994
  • Edition:
  • Dimensions:
  • 135x196x11 mm.
  • Weight:
  • 136 g.
  In stock
Delivery: 3-5 business days
Expected delivery: July 22, 2024

Description of The 22 Immutable Laws Of Marketing

Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.

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