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The Advertising Concept Book

- Think Now, Design Later

About The Advertising Concept Book

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

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  • Language:
  • English
  • ISBN:
  • 9780500518984
  • Binding:
  • Hardback
  • Pages:
  • 320
  • Published:
  • August 10, 2016
  • Edition:
  • Dimensions:
  • 249x208x35 mm.
  • Weight:
  • 1346 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 23, 2024

Description of The Advertising Concept Book

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

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