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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Binding:
- Paperback
- Pages:
- 368
- Published:
- January 2, 2007
- Dimensions:
- 193x232x19 mm.
- Weight:
- 690 g.
In stock
Delivery:
3-5 business days
Expected delivery: October 5, 2024
Description of The Adweek Copywriting Handbook
The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.
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