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The Art of Startups

- How to Beat Larger Companies Using Machiavelli's War Strategies

About The Art of Startups

What does a five-hundred-year-old political and military strategist have to do with the world of startups? Through a graphic-novel format as innovative as its content, The Art of Startups shows how the principles Machiavelli outlined in The Prince and The Art of War can be applied to the modern business world. Four accessible chapters explore how Machiavellian tactics can help small startups to compete with large companies, maximize innovation with limited resources, negotiate effectively - and lead with impact.

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  • Language:
  • English
  • ISBN:
  • 9781785271687
  • Binding:
  • Hardback
  • Pages:
  • 190
  • Published:
  • April 2, 2020
  • Dimensions:
  • 236x159x19 mm.
  • Weight:
  • 442 g.
Delivery: 2-4 weeks
Expected delivery: December 21, 2024
Extended return policy to January 30, 2025

Description of The Art of Startups

What does a five-hundred-year-old political and military strategist have to do with the world of startups?

Through a graphic-novel format as innovative as its content, The Art of Startups shows how the principles Machiavelli outlined in The Prince and The Art of War can be applied to the modern business world. Four accessible chapters explore how Machiavellian tactics can help small startups to compete with large companies, maximize innovation with limited resources, negotiate effectively - and lead with impact.

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