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The Bare Bones Introduction to Integrated Marketing Communication
- Binding:
- Paperback
- Pages:
- 312
- Published:
- December 15, 2008
- Dimensions:
- 152x230x23 mm.
- Weight:
- 506 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of The Bare Bones Introduction to Integrated Marketing Communication
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.
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