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The Better Mousetrap
- Brand Invention in a Media Democracy
- Binding:
- Paperback
- Pages:
- 296
- Published:
- November 2, 2012
- Dimensions:
- 156x232x18 mm.
- Weight:
- 448 g.
Delivery:
2-4 weeks
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025
Description of The Better Mousetrap
The Better Mousetrap is an inspirational examination of the digital age, addressing original thinking and fascinating new perspectives on brands, advertising and media in the 21st century.
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