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The Blackwell Encyclopedia of Management, Marketing

- Marketing

part of the Blackwell Encyclopaedia of Management series

The Blackwell Encyclopedia of Management, Marketing Save 14% from RPP Save 14%
About The Blackwell Encyclopedia of Management, Marketing

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy.

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  • Language:
  • English
  • ISBN:
  • 9781405102544
  • Binding:
  • Hardback
  • Pages:
  • 416
  • Published:
  • June 21, 2006
  • Edition:
  • 9
  • Dimensions:
  • 178x254x30 mm.
  • Weight:
  • 862 g.
Delivery: 2-3 weeks
Expected delivery: February 16, 2025

Description of The Blackwell Encyclopedia of Management, Marketing

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy.

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