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The Brains Behind Great Ad Campaigns
- Creative Collaboration Between Copywriters and Art Directors
- Binding:
- Paperback
- Pages:
- 224
- Published:
- July 15, 2009
- Dimensions:
- 228x150x18 mm.
- Weight:
- 364 g.
In stock
Delivery:
3-5 business days
Expected delivery: September 17, 2025
Description of The Brains Behind Great Ad Campaigns
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
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