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The Brand-Driven CEO
- Embedding Brand into Business Strategy
- Binding:
- Hardback
- Pages:
- 208
- Published:
- October 14, 2020
- Dimensions:
- 237x162x29 mm.
- Weight:
- 560 g.
Delivery:
2-3 weeks
Expected delivery: October 1, 2025
Description of The Brand-Driven CEO
This book provides practical strategic and managerial guidance for business leaders looking to find new sources of value and to maximize their brand's potential in today's fast changing global marketplace.
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