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The Business and Management of Convention and Visitor Bureaus
- A global approach
- Binding:
- Paperback
- Pages:
- 256
- Published:
- December 30, 2019
- Dimensions:
- 244x189x15 mm.
- Weight:
- 394 g.
Delivery:
2-4 weeks
Expected delivery: January 25, 2025
Extended return policy to January 30, 2025
Description of The Business and Management of Convention and Visitor Bureaus
A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination. Accessible, global and informative, this is essential reading for all future business event and conference managers, destination managers as well clients and meeting planners.
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