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The Business of Marketing Research

About The Business of Marketing Research

Presents readers with a highly practical approach to marketing research. The text familiarizes students with foundational knowledge and skills, features ample practical examples and anecdotes, and is steeped and grounded in academic rigour.

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  • Language:
  • English
  • ISBN:
  • 9781516542772
  • Binding:
  • Paperback
  • Pages:
  • 330
  • Published:
  • September 30, 2020
  • Dimensions:
  • 254x202x22 mm.
  • Weight:
  • 692 g.
  In stock
Delivery: 3-5 business days
Expected delivery: June 27, 2024

Description of The Business of Marketing Research

Presents readers with a highly practical approach to marketing research. The text familiarizes students with foundational knowledge and skills, features ample practical examples and anecdotes, and is steeped and grounded in academic rigour.

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