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The Business of Marketing Research
- Binding:
- Paperback
- Pages:
- 330
- Published:
- September 29, 2020
- Dimensions:
- 254x202x22 mm.
- Weight:
- 692 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 1, 2024
Description of The Business of Marketing Research
Presents readers with a highly practical approach to marketing research. The text familiarizes students with foundational knowledge and skills, features ample practical examples and anecdotes, and is steeped and grounded in academic rigour.
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