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The Choice Factory

- 25 behavioural biases that influence what we buy

By Richard Shotton
The Choice Factory by Richard Shotton Save 13% from RPP Save 13%
About The Choice Factory

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

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  • Language:
  • English
  • ISBN:
  • 9780857196095
  • Binding:
  • Paperback
  • Pages:
  • 220
  • Published:
  • February 12, 2018
  • Dimensions:
  • 141x217x15 mm.
  • Weight:
  • 352 g.
  In stock
Delivery: 3-5 business days
Expected delivery: May 10, 2024

About Richard Shotton

View all books by Richard Shotton

Description of The Choice Factory

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

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