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The Choice Factory
- 25 behavioural biases that influence what we buy
- Binding:
- Paperback
- Pages:
- 220
- Published:
- February 11, 2018
- Dimensions:
- 141x217x15 mm.
- Weight:
- 352 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025
Description of The Choice Factory
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.
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