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The Conquest of Cool
- Business Culture, Counterculture, and the Rise of Hip Consumerism
- Binding:
- Paperback
- Pages:
- 322
- Published:
- November 30, 1998
- Dimensions:
- 229x159x18 mm.
- Weight:
- 456 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 22, 2024
Description of The Conquest of Cool
An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.
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