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The Consumer Insights Handbook
- Unlocking Audience Research Methods
- Binding:
- Hardback
- Pages:
- 248
- Published:
- June 21, 2021
- Dimensions:
- 186x268x21 mm.
- Weight:
- 685 g.
Delivery:
2-4 weeks
Expected delivery: January 26, 2025
Description of The Consumer Insights Handbook
This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.
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