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The Content Marketing Handbook

- How to Double the Results of Your Marketing Campaigns

About The Content Marketing Handbook

Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multichannel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert Bly has more than a few strategies to help readers get the highest ROI on their content.

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  • Language:
  • English
  • ISBN:
  • 9781599186603
  • Binding:
  • Paperback
  • Pages:
  • 220
  • Published:
  • March 4, 2020
  • Dimensions:
  • 151x220x17 mm.
  • Weight:
  • 430 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 8, 2024

Description of The Content Marketing Handbook

Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multichannel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert Bly has more than a few strategies to help readers get the highest ROI on their content.

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