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The Cowboy Hero and Its Audience
- Popular Culture as Market Derived Art
- Binding:
- Paperback
- Pages:
- 216
- Published:
- January 31, 2000
- Dimensions:
- 229x152x15 mm.
- Weight:
- 333 g.
Delivery:
2-4 weeks
Expected delivery: October 25, 2024
Description of The Cowboy Hero and Its Audience
Elements of popular culture (such as literature and films) are major industries. This work shows how the methods of popular culture scholarship can be merged with those of marketing and consumer research.
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