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The Dark Side of Marketing Communications
- Critical Marketing Perspectives
part of the Routledge Studies in Critical Marketing series
- Binding:
- Hardback
- Pages:
- 124
- Published:
- October 28, 2020
- Dimensions:
- 156x234x0 mm.
- Weight:
- 453 g.
Delivery:
2-3 weeks
Expected delivery: December 19, 2024
Extended return policy to January 30, 2025
Description of The Dark Side of Marketing Communications
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism.
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