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The Development of Scientific Marketing in the Twentieth Century
- Research for Sales in the Pharmaceutical Industry
- Binding:
- Hardback
- Pages:
- 284
- Published:
- February 28, 2015
- Dimensions:
- 162x243x30 mm.
- Weight:
- 610 g.
Delivery:
2-3 weeks
Expected delivery: January 12, 2025
Extended return policy to January 30, 2025
Description of The Development of Scientific Marketing in the Twentieth Century
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
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