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The Development of Scientific Marketing in the Twentieth Century
- Research for Sales in the Pharmaceutical Industry
- Binding:
- Paperback
- Pages:
- 288
- Published:
- February 6, 2017
- Dimensions:
- 233x156x24 mm.
- Weight:
- 438 g.
Delivery:
1-2 weeks
Expected delivery: December 12, 2024
Description of The Development of Scientific Marketing in the Twentieth Century
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
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