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The Dynamics of Influencer Marketing

The Dynamics of Influencer Marketing
About The Dynamics of Influencer Marketing

This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.

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  • Language:
  • English
  • ISBN:
  • 9780367680916
  • Binding:
  • Paperback
  • Pages:
  • 210
  • Published:
  • May 26, 2024
  • Dimensions:
  • 234x155x15 mm.
  • Weight:
  • 350 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 12, 2024
Extended return policy to January 30, 2025

Description of The Dynamics of Influencer Marketing

This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.

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