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The Dynamics of Influencer Marketing
part of the Routledge Studies in Marketing series
- Binding:
- Hardback
- Pages:
- 210
- Published:
- August 8, 2022
- Dimensions:
- 158x17x238 mm.
- Weight:
- 446 g.
Delivery:
2-3 weeks
Expected delivery: October 17, 2024
Description of The Dynamics of Influencer Marketing
This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.
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- Business & Education > Economy & Finance
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