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The Effortless Experience

- Conquering the New Battleground for Customer Loyalty

About The Effortless Experience

Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

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  • Language:
  • English
  • ISBN:
  • 9780241003305
  • Binding:
  • Paperback
  • Pages:
  • 256
  • Published:
  • September 25, 2013
  • Dimensions:
  • 153x233x19 mm.
  • Weight:
  • 318 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 28, 2024

Description of The Effortless Experience

Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

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