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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
- Binding:
- Hardback
- Pages:
- 368
- Published:
- July 15, 2006
- Dimensions:
- 158x235x31 mm.
- Weight:
- 644 g.
Delivery:
2-4 weeks
Expected delivery: December 22, 2024
Extended return policy to January 30, 2025
Description of The Elusive Fan: Reinventing Sports in a Crowded Marketplace
A guide to business strategies that you can use for sports marketing, including developing star power, transforming and distributing a brand, filling the stands, and, important, understanding how fans make, break, and reconnect to a sport.
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