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Books published by McGraw-Hill Education - Europe

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  • by Jeremy Siegel

    Answers questions such as: How did the crisis alter the financial markets and the future of stock returns? What are the sources of long-term economic growth? How does the Fed really impact investing decisions? Should you hedge against currency instability?

  • by Gary Keller, Dave Jenks & Jay Papasan

    Offers strategies and wisdom from research and interviews with over 120 real life millionaire real estate investors. This book helps you learn how to develop the mind-set and financial strategies of a millionaire investor. It offers a blend of insights, instruction and inspiration and is intended for both novices and veterans.

  • by Oren Klaff

    A venture capitalist and popular radio show host teams up with a New York Times bestselling author to explain how to craft and deliver a winning pitch for any occasion by tapping into the evolutionary power of the human brain

  • by Benjamin Graham & David Dodd

    The bible of value investing--updated by today'svalue investing masters

  • by William O'Neil

    The bestselling guide to buying stocks, from the founder of Investor's Business Daily-now completely revised and updated

  • by John Little & Mike Mentzer

    Presents the advanced techniques, productive workouts, and life-transforming personal philosophies of bodybuilding legend Mike Mentzer. This title includes hunger - the code of integrity for displaying a heroic physique, and the science of productive bodybuilding exercise - Mentzer's fail-safe principles for building maximum size and strength.

  • by Ethan Rasiel & Paul Friga

    A manual for achieving McKinsey-style solutions and success. It reveals the secrets behind the powerhouse firm's success and discusses how executives from various fields or industry can use those tactics in day-to-day decision-making. It explores how McKinsey tools and techniques can be applied to business problem sin various settings.

  • by Robert Maurer

    Helps you discover the power of Kaizen to make lasting and powerful change in your organization. This guide shows you how to: lower costs - by offering little rewards; raise quality - by reducing mistakes; manage difficult people - one step at a time; boost morale and productivity - in five minutes a day; and sell more - in less time.

  • by Mark Minervini

    Reveals the proven, time-tested trading system he used to achieve triple-digit returns for five consecutive years, averaging 220 per cent per year for a 33,500 per cent compounded total return. This title teaches you: how to find the best stocks before they make big price gains; and how to avoid costly mistakes made by most investors.

  • by Van Tharp

    Addresses various concerns in the market environment. This title features Tharp's 17-step trading model. It also addresses reward to risk multiples, as well as insightful interviews with top traders, and includes examples and charts.

  • by Cathy Malchiodi

    A resource on art therapy. It features illustrated examples, exercises, and case studies on how art therapy works and how it can be used in health care and mental health counseling. It shows how art therapy can help your patients express and understand emotions, deal with trauma, relieve stress, and manage grief.

  • by Jenni Schaefer

    He controlled the author's life, distorted her self-image, and tried to physically harm her throughout their long affair. Then, in therapy, she learned to treat her eating disorder (ED) as a relationship, not a condition. In this title, she presents practical exercises to help you break up with your own personal ED.

  • by Gary Bristow

    In this fully updated bestseller, an experienced airline pilot helps readers succeed on the technical pilot interview and advance their careers.

  • by Al Ries & Jack Trout

    Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

  • by Neil Rackham

    Put into practice today's winning strategy for achieving success in high-end sales!

  • by Karen Lipe

    Covers almost everything you need to know to sew comfort, utility, and style into your boat. This book features many traditional canvas projects: sail covers, awnings, duffel bags, dodgers, and Biminis, wind chutes, and winter covers. It also includes many fabric projects: custom interior cushions, fitted sheets and daycovers, and more.

  • by James Webb Young

    Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.

  • by Brion Toss

    The encyclopedia of sailboat rigging and marlinspike arts-updated to reflect the latest materials and methods

  • by Martin Pring

    Offers a guide technicians tuned up to provide an advantage in global economy. This book shows you how to maximize your profits in today's complex markets by tailoring your application of this powerful tool.

  • by Jeffrey Liker & Gary Convis

    The Missing Link to Toyota-Style Success-LEAN LEADERSHIPWinner of the 2012 Shingo Research and Professional Publications Award"This great book reveals the secret ingredient to lean success: lean leadership. Not only is it a pleasure to read, but it is also deep and enlightening. This book is an absolute must-read for anyone interested in lean: it's both an eye opener and a game changer."-Michael Ballé, Ph.D., coauthor of The Gold Mine and The Lean Manager"This will immediately be recognized as the most important book ever published to understand and guide 'True North Lean' and the goal of perpetual business excellence."-Ross E. Robson, President and CEO, DnR Lean, LLC, and the original Director of The Shingo Prize"An excellent book that will shape leadership development for decades to come."-Karen Martin, Principal, Karen Martin & Associates, and author of The Kaizen Event PlannerAbout the Book:TOYOTA. The name signifies greatness- world-class cars and game-changing business thinking. One key to the Toyota Motor Company's unprecedented success is its famous production system and its lesser-known product development program. These strategies consider the end user at every turn and have become the model for the global lean business movement.All too often, organizations adopting lean miss the most critical ingredient-lean leadership. Toyota makes enormous investments in carefully selecting and intensively developing leaders who fit its unique philosophy and culture. Thanks to the company's lean leadership approach, explains Toyota Way author Jeffrey Liker and former Toyota executive Gary Convis, the celebrated carmaker has set into motion a drive for continuous improvement at all levels of its business. This has allowed for:Constant growth: Toyota increased profitability for 58 consecutive years-slowing down only in the face of 2008's worldwide financial difficulties, the recall crisis, and the worst Japanese earthquake of the century.Unstoppable inventiveness: Toyota's approach to innovative thinking and problem solving has resulted in top industry ratings and incredible customer satisfaction, while allowing the company to weather these three crises in rapid succession and to come out stronger.Strong branding and respect: Toyota's reputation was instrumental in the company's ability to withstand the recalls-driven media storm of 2010. But what looked to some to be a sinking ship is once again running under a full head of steam. Perhaps the Toyota culture had weakened, but lean leadership was the beacon that showed the way back.In fact, writes Liker, the company is "as good and perhaps a better model for lean leadership than it ever has been." of innovation and growth. Yet, Industry Week reports that just 2 percent of companies using lean processes can likewise claim to have had long-term success. What the other 98 percent lack is unified leadership with a common method and philosophy.If you want to get lean, you have to take it to the leadership level. The Toyota Way to Lean Leadership shows you how.

  • by Myrna Bell Rochester

    Get up and running with French.

  • by Paul Dempsey

    Offers expert guidance on completing any Briggs & Stratton maintenance and repair job quickly and easily. This resource includes information on overhead valves (OHV), carburetion advances, new muffler designs, and advanced alternators. It covers everything from ignition, fuel, and charging systems... to starters and engine mechanics.

  • by Stan Weinstein

    Reveals Stan Weinstein's methods for timing investments to produce profitable results. This title includes topics: Stan Weinstein's personal philosophy on investing; the ideal time to buy; refining the buying process; knowing when to sell; selling short; and using the best long-term indicators to spot Bull and Bear markets Odds, ends, and profits.

  • by Ethan Rasiel

    Penetrate the mysteriously powerful problem-solving methods and learn the secret techniques of the worldOs most prestigious business consulting firm, in this insightful how-they-do-it guide by a former McKinsey & Company analyst.

  • by Gene Zelazny

    Reveals tips for preparing effective presentations and shows how to combine those tips with technologies for better visuals. This book provides information on how to prepare different types of charts - pie, bar, column, line, or dot - and when to use each, and recommendations on lettering size, color choice, appropriate chart types.

  • by Barbara Bregstein

    A clear, concise guide to Spanish that presents grammar, verbs and vocabulary in order of usefulness, so that students can communicate with confidence almost immediately.

  • by John D. Kirschmann & Nutrition Search Inc

    A guide to choosing the right foods and supplements, feeling younger, and living longer. It empowers you to take charge of your well-being by pinpointing the relationship between foods and health. It provides food-related information and teaches how to: use nutrition to fight disease; boost immunity; and, slow the effects of aging.

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