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The Experience Economy, Updated Edition
- Binding:
- Paperback
- Pages:
- 400
- Published:
- May 31, 2011
- Dimensions:
- 137x209x28 mm.
- Weight:
- 400 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 5, 2024
Description of The Experience Economy, Updated Edition
Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day.
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