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The Fundamentals of Creative Advertising
part of the Fundamentals series
- Binding:
- Paperback
- Pages:
- 184
- Published:
- September 19, 2011
- Edition:
- 2
- Dimensions:
- 203x230x14 mm.
- Weight:
- 422 g.
In stock
Delivery:
3-5 business days
Expected delivery: October 11, 2024
Description of The Fundamentals of Creative Advertising
Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.
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