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The Global Football Industry
- Marketing Perspectives
- Binding:
- Hardback
- Pages:
- 344
- Published:
- February 7, 2018
- Dimensions:
- 241x163x24 mm.
- Weight:
- 646 g.
Delivery:
2-3 weeks
Expected delivery: December 14, 2024
Description of The Global Football Industry
In recent years, football¿s status as "the world¿s sport" has shown little sign of waning. With contributions from Europe, Asia and the Americas, this book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary issues in the marketing of football around the world.
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