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The Handbook of International Advertising Research
part of the Handbooks in Communication and Media series
- Binding:
- Hardback
- Pages:
- 656
- Published:
- March 21, 2014
- Dimensions:
- 254x183x36 mm.
- Weight:
- 1146 g.
Delivery:
2-4 weeks
Expected delivery: October 14, 2024
Description of The Handbook of International Advertising Research
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.
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