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The Handbook of Marketing Strategy for Life Science Companies

- Formulating the Roadmap You Need to Navigate the Market

About The Handbook of Marketing Strategy for Life Science Companies

The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization.

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  • Language:
  • English
  • ISBN:
  • 9780815376903
  • Binding:
  • Hardback
  • Pages:
  • 232
  • Published:
  • May 31, 2018
  • Dimensions:
  • 241x176x19 mm.
  • Weight:
  • 488 g.
Delivery: 2-3 weeks
Expected delivery: December 18, 2024
Extended return policy to January 30, 2025

Description of The Handbook of Marketing Strategy for Life Science Companies

The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization.

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