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The Hard Sell

- An Ethnographic Study of the Direct Selling Industry

About The Hard Sell

Provides a look into the social world of direct selling organizations. This work investigates these under-researched organizations via an ethnography of two home improvement companies selling products such as fitted kitchens, double glazing and conservatories, as well as developing sociological debates on trust and interaction.

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  • Language:
  • English
  • ISBN:
  • 9780754646099
  • Binding:
  • Hardback
  • Pages:
  • 216
  • Published:
  • July 27, 2006
  • Dimensions:
  • 156x234x14 mm.
  • Weight:
  • 453 g.
Delivery: 2-3 weeks
Expected delivery: December 14, 2024

Description of The Hard Sell

Provides a look into the social world of direct selling organizations. This work investigates these under-researched organizations via an ethnography of two home improvement companies selling products such as fitted kitchens, double glazing and conservatories, as well as developing sociological debates on trust and interaction.

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