We a good story
Quick delivery in the UK

The Human Brand

- How We Relate to People, Products, and Companies

About The Human Brand

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.

Show more
  • Language:
  • English
  • ISBN:
  • 9781118611319
  • Binding:
  • Hardback
  • Pages:
  • 208
  • Published:
  • November 18, 2013
  • Dimensions:
  • 229x158x19 mm.
  • Weight:
  • 378 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 1, 2024

Description of The Human Brand

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.

User ratings of The Human Brand



Find similar books
The book The Human Brand can be found in the following categories:

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.