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The Human Brand
- How We Relate to People, Products, and Companies
- Binding:
- Hardback
- Pages:
- 208
- Published:
- November 18, 2013
- Dimensions:
- 229x158x19 mm.
- Weight:
- 378 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025
Description of The Human Brand
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.
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