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The Human Brand

- How We Relate to People, Products, and Companies

About The Human Brand

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.

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  • Language:
  • English
  • ISBN:
  • 9781118611319
  • Binding:
  • Hardback
  • Pages:
  • 208
  • Published:
  • November 18, 2013
  • Dimensions:
  • 229x158x19 mm.
  • Weight:
  • 378 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 20, 2024

Description of The Human Brand

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.

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