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The Insight Discipline
- Crafting New Marketplace Understanding that Makes a Difference
part of the American Marketing Association series
- Binding:
- Paperback
- Pages:
- 424
- Published:
- August 2, 2020
- Dimensions:
- 152x228x36 mm.
- Weight:
- 618 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 23, 2024
Description of The Insight Discipline
In his re-published book The Insight Discipline, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.
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