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The Language of Advertising

- Written Texts

part of the Intertext series

About The Language of Advertising

Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

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  • Language:
  • English
  • ISBN:
  • 9780415278034
  • Binding:
  • Paperback
  • Pages:
  • 144
  • Published:
  • April 10, 2002
  • Dimensions:
  • 175x244x9 mm.
  • Weight:
  • 276 g.
Delivery: 1-2 weeks
Expected delivery: November 30, 2024

Description of The Language of Advertising

Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

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