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The Luxury Strategy
- Break the Rules of Marketing to Build Luxury Brands
- Binding:
- Hardback
- Pages:
- 408
- Published:
- September 2, 2012
- Edition:
- 2
- Dimensions:
- 164x235x29 mm.
- Weight:
- 760 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025
Description of The Luxury Strategy
Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
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