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The Luxury Strategy
- Break the Rules of Marketing to Build Luxury Brands
- Binding:
- Hardback
- Pages:
- 408
- Published:
- September 3, 2012
- Edition:
- 2
- Dimensions:
- 164x235x29 mm.
- Weight:
- 754 g.
In stock
Delivery:
3-5 business days
Expected delivery: October 14, 2024
Description of The Luxury Strategy
Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
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