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The Market Segmentation Workbook
- Target Marketing for Marketing Managers
- Binding:
- Paperback
- Pages:
- 240
- Published:
- February 21, 1996
- Edition:
- Dimensions:
- 154x233x12 mm.
- Weight:
- 522 g.
Delivery:
1-2 weeks
Expected delivery: December 7, 2024
Description of The Market Segmentation Workbook
Explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.
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