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The Marketing Director's Role in Business Planning and Corporate Governance
- Binding:
- Hardback
- Pages:
- 312
- Published:
- November 29, 2007
- Dimensions:
- 152x231x25 mm.
- Weight:
- 658 g.
Delivery:
2-4 weeks
Expected delivery: September 21, 2025
About Gerald (Marketing Management Services International) Michaluk
View all books by Gerald (Marketing Management Services International) MichalukDescription of The Marketing Director's Role in Business Planning and Corporate Governance
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process.
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