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The Marketing Manual
- Binding:
- Paperback
- Pages:
- 288
- Published:
- April 1, 1998
- Dimensions:
- 190x245x16 mm.
- Weight:
- 552 g.
Delivery:
1-2 weeks
Expected delivery: November 28, 2024
Description of The Marketing Manual
A step-by-step guide to solving your marketing problem. It includes questions, practical examples and mini-case studies that demonstrate how to prepare your marketing plan. It addresses the 3 fundamental questions facing the business planner: Where are we now? Where do we want to go? How do we get there?
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