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The Marketing of Technology Intensive Products and Services
- Driving Innovations for Non-Marketers
- Binding:
- Hardback
- Pages:
- 320
- Published:
- January 5, 2009
- Dimensions:
- 164x235x20 mm.
- Weight:
- 508 g.
Delivery:
2-4 weeks
Expected delivery: February 14, 2025
Description of The Marketing of Technology Intensive Products and Services
Provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology.
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