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The Marketing Research Guide
- Binding:
- Paperback
- Pages:
- 442
- Published:
- October 28, 2005
- Edition:
- 2
- Dimensions:
- 217x154x25 mm.
- Weight:
- 680 g.
Delivery:
1-2 weeks
Expected delivery: October 3, 2024
About Robert E (Southeastern Oklahoma State University Stevens
View all books by Robert E (Southeastern Oklahoma State University StevensDescription of The Marketing Research Guide
The Marketing Research Guide is the latest edition of Haworth's marketing research classic that now includes Internet sources of data, online surveys, and an added advanced statistical analysis chapter. Practitioners will find step-by-step instructions that will lead them through the complete marketing research process.
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