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The Media Economy

By Alan B. (University of North Texas Albarran

part of the Media Management and Economics Series series

The Media Economy by Alan B. (University of North Texas Albarran
About The Media Economy

This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.

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  • Language:
  • English
  • ISBN:
  • 9781032491349
  • Binding:
  • Hardback
  • Pages:
  • 208
  • Published:
  • November 29, 2023
  • Edition:
  • 3
  • Dimensions:
  • 152x229x0 mm.
  • Weight:
  • 453 g.
Delivery: 2-3 weeks
Expected delivery: April 6, 2025

Description of The Media Economy

This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.

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