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The Media Handbook

- A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

About The Media Handbook

The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.

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  • Language:
  • English
  • ISBN:
  • 9780367775568
  • Binding:
  • Paperback
  • Pages:
  • 228
  • Published:
  • July 6, 2022
  • Edition:
  • 8
  • Dimensions:
  • 229x152x19 mm.
  • Weight:
  • 380 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025
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Description of The Media Handbook

The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.

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