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The Media Handbook
- A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
part of the Routledge Communication Series series
- Binding:
- Paperback
- Pages:
- 228
- Published:
- July 7, 2022
- Edition:
- 8
- Dimensions:
- 229x152x19 mm.
- Weight:
- 380 g.
In stock
Delivery:
3-5 business days
Expected delivery: May 12, 2024
Description of The Media Handbook
The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.
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