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The Religious Dimensions of Advertising

About The Religious Dimensions of Advertising

This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

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  • Language:
  • English
  • ISBN:
  • 9781403974709
  • Binding:
  • Hardback
  • Pages:
  • 190
  • Published:
  • December 19, 2006
  • Edition:
  • 2006
  • Dimensions:
  • 148x220x18 mm.
  • Weight:
  • 352 g.
Delivery: 2-3 weeks
Expected delivery: November 28, 2024

Description of The Religious Dimensions of Advertising

This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

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