We a good story
Quick delivery in the UK

The Rise and Fall of Mass Marketing (RLE Marketing)

About The Rise and Fall of Mass Marketing (RLE Marketing)

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.

Show more
  • Language:
  • English
  • ISBN:
  • 9781138786394
  • Binding:
  • Hardback
  • Pages:
  • 256
  • Published:
  • August 21, 2014
  • Dimensions:
  • 156x234x28 mm.
  • Weight:
  • 430 g.
Delivery: 2-3 weeks
Expected delivery: December 12, 2024

Description of The Rise and Fall of Mass Marketing (RLE Marketing)

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.

User ratings of The Rise and Fall of Mass Marketing (RLE Marketing)



Find similar books
The book The Rise and Fall of Mass Marketing (RLE Marketing) can be found in the following categories:

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.