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The Rise of the Hispanic Market in the United States
- Challenges, Dilemmas, and Opportunities for Corporate Management
- Binding:
- Hardback
- Pages:
- 264
- Published:
- December 30, 2003
- Dimensions:
- 152x229x23 mm.
- Weight:
- 566 g.
Delivery:
2-3 weeks
Expected delivery: December 15, 2024
Description of The Rise of the Hispanic Market in the United States
This study examines the Hispanic worldview and how it informs economic decisions, both in the US and across North America. It challenges the view that American culture will soon dominate its NAFTA trading partners and looks carefully at the market for Hispanic goods in the US.
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