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The Road to Luxury
- The Evolution, Markets, and Strategies of Luxury Brand Management
- Binding:
- Hardback
- Pages:
- 432
- Published:
- March 19, 2015
- Dimensions:
- 161x238x29 mm.
- Weight:
- 734 g.
Delivery:
2-4 weeks
Expected delivery: September 25, 2025
Description of The Road to Luxury
Suitable for industry insiders and executives, this book presents useful data with which to craft successful business strategies. It includes academic data, with information on the business attractiveness and appropriateness of various country markets. It examines strategies and success factors of key players, and more.
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