We a good story
Quick delivery in the UK

THE SMART BUSINESS GUIDE TO CHINA E-COMMERCE

- HOW TO WIN IN THE WORLD'S LARGEST RETAIL MARKET

About THE SMART BUSINESS GUIDE TO CHINA E-COMMERCE

How to win in the world's largest retail market. China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences.The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market.A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as: - How any brand can be a pure-play e-commerce brand in China- How Chinese consumers are different from U.S. consumers- The main platforms and social media channels- Case studies of success and failure in China- How to deal with market entry challenges, trademark registration, and product approval- How to compete and win in the most challenging - and most promising - retail market in the world

Show more
  • Language:
  • English
  • ISBN:
  • 9789814954655
  • Binding:
  • Hardback
  • Pages:
  • 196
  • Published:
  • August 26, 2021
  • Dimensions:
  • 259x167x18 mm.
  • Weight:
  • 362 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 13, 2024

Description of THE SMART BUSINESS GUIDE TO CHINA E-COMMERCE

How to win in the world's largest retail market. China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences.The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market.A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as: - How any brand can be a pure-play e-commerce brand in China- How Chinese consumers are different from U.S. consumers- The main platforms and social media channels- Case studies of success and failure in China- How to deal with market entry challenges, trademark registration, and product approval- How to compete and win in the most challenging - and most promising - retail market in the world

User ratings of THE SMART BUSINESS GUIDE TO CHINA E-COMMERCE



Find similar books
The book THE SMART BUSINESS GUIDE TO CHINA E-COMMERCE can be found in the following categories:

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.